How It Works
A transparent, decentralized system for food health truth.
The full story of a food, told and recorded
The full story of a food, from its origin story, to its interaction with your biological constitution, told and recorded. An unbroken sequence of information all processed on-chain that accounts for every piece of information determining a food's impacts on your health.
Verified by the Community
Food producers tell the story of their foods, and the community of independent auditors verifies it. Economic design makes it profitable for every actor to tell the truth. The result is information you can trust.
Your Data, Your Ownership
You tell your story, from your health history, to biomarkers/genomics testing, to the ideal health you're striving for. Using privacy-preserving cryptographic techniques, you retain full ownership of your data, and give permission for your data to be lent out to personalized nutrition algorithms. You own your biological data and your personalized food scores, full-stop.
Real Science, No Compromise
Based on the latest metabolic science consensus, not on fads. World-leading metabolic science experts deliberate on what it means for a food to be healthy. From this rigorous process a definition of health emerges, and is translated into the basis for AI Agents to personalize nutrition scores for you. Each personalized nutrition score is essentially a comprehensive research project, grounded in the latest scientific literature, the latest biological modeling, and the latest consensus for how to evaluate the metabolic health properties of food. No compromise on complexity. You get the real science applied to each food.
Fully owned by a community pursuing health transformation
The protocol is fully owned by a community of people pursuing the mission of health transformation through personalized nutrition information.
The PFF Token
The coordination mechanism used to align complex decision making towards a consistent north star. By having a shared economic asset to reward good-faith behavior and punish bad-faith behavior, the PFF community continuously nourishes those who choose to invest in it.
Decentralized Governance
Nobody is privileged over others in decision making. Updates to the protocol and governance decisions are made by the community, based on their track record of positive contributions.
Long-Term Investment
Long-term investment in the protocol is rewarded. The protocol's transaction fees are distributed to token holders, rewarding those who invested their time and capital.
The Three Pillars
The Food Truth Oracle
Multi-Layer Data Validation
A cryptographic incentives-based game produces food data honesty. Product submissions have money to lose. Independent auditors are rewarded for finding false data. Disputes are resolved transparently. Truth is verifiable.
The Co-Nutritionist
Multi-Agent AI Health Scoring
Multiple AI agents analyze each food across vital metabolic health dimensions. They debate, they reason, they cite science. Users get the latest science and most powerful AI Agent reasoning fused into an in-depth personalized nutrition report.
Decentralized Governance
Community Control
Token holders vote on protocol evolution. Scientists guide the framework. Communities resolve disputes. Power is distributed.
Complete Transparency
Every score comes with a complete reasoning chain showing exactly how it was calculated.
- ▸Input data: exactly what was submitted, when, and by whom
- ▸AI reasoning: each agent's analysis, citations to scientific papers
- ▸Disagreements: where agents disagreed and how consensus emerged
- ▸Supporting evidence: links to the studies backing each dimension
- ▸Alternative views: where credible disagreement exists in the literature
- ▸Update history: how scores change as new science emerges